Portfolio of RCC
Portfolio of RCC
This hot yoga studio in Raleigh and Durham reshapes the conventional idea of yoga. With a dark, hot room, colored lights change throughout the class with curated playlists of pop, hip-hop, and indie music.
Created a custom logo and typeface evoking movement and strength. The brand is agile and flexible to fit all the different aspects of the studio—from hip-hop strength to CBD unwind. Built this brand from conception to two largely popular studios in Raleigh and Durham. Created everything from brand campaigns, print, digital ads, online classes, website, retail, and interiors.