O2 Fitness is what brought me to MDO Holdings. O2 is the fitness leader of the Carolinas with almost 20 locations throughout North and South Carolina. I helped modernize the clubs look and feel—refreshing both marketing creative and interiors.
In 2018, we introduced the Signature level of O2 Fitness Clubs. Created a modern calligraphy wordmark for Signature that worked with the existing O2 Fitness logo. All O2 clubs have top-of-line machines, tons of equipment, luxurious locker rooms, unlimited group fitness, and the best personal training. The Signature club level offers even more—dedicated mind~body studios, recovery areas, and high-end finishes throughout. I helped pick out all finishes throughout O2 clubs, working closely with the architects on layouts and materials.
The Look Forward campaign focused on your personal goals, creating a look that made you feel no one else was at the gym.
Working with Press Record Media, we featured actual O2 members in this video and photoshoot. Fog machine and lights created an atmospheric look. Commercials, posters, emails, social ads, and large scale banners were created for this campaign.
